inside develop customised Agents for Instant Messaging and the Web.

Agents are automated robots that are added to a user's buddy list by choice of the user, just like one would add a friend or a colleague.

A user then effectively talks to your brand or website - Agents can bring your brand or website to life with tailor made personalities.

Agents:

• use natural language
• are fully automated
• are 'always on'
• can handle thousands of queries simultaneously
• have multi-lingual capabilities

Typically, Instant Messaging Agents are used to promote a brand and build a relationship between the brand and the end user.

Web Agents are powerful tools particularly suited for businesses with helpdesks and call centres as they assist the customer with a majority of queries without needing to call human-aided call centres.